????? ?????? ????? ???? ?????? ????? ????? ????? ????? ???? ??????? ?????? ??????? ????? ????????. ????? ???????? ???? ??? ?? ?? ???? ??? ???. ?????? ????? ???? ?????? ?????? ??? ??? ???? ???? ???? ??? ???? ?? ???? ??????? ?? ?????? ???? ??????? ????? ?????. ?????? ????? ????? ????? ????? ?????? ????? ????? ???? ????? ?? ????? ????? ??????? ?????? ???? ??? ????. ??? ?? ???? ?????? ????? ?? ?????? ????? ????? ????? ????? ?????? ????? ????? ??? ?????? ???? ??? ???, ???????? ???? ??? ??? ??? ??? ???? ????, ????? ??????? ?????.


??????? ????? ????? | ??????? ?????

??? ????? ?????? ????? ?

"???? ??? ????? ??????? ?????? ???? 2007. ????? ?????? ?????? ????? ?? ????????? ?????? ?????? ?????? ??????? ???????? ?????, ?????? ???? ????? ???? ???????? ?????..." (Ynet).

???? ?????? ?? ???? ???? ????? ???? ???????, ????? ??????? ??????? ??? ?????? ???? ?????? ?? ???? ???? ?????? ?????? ??????? ????? ???? ??? ????? ?????? ????????? ??????? ???? ???? ????????.

?? ?? ??? ???? ????? ??????

???? ????? ????? ????? ?? ?????? ????? ???? ????? (PPC - Pay Per Click) ???????? ????? ?? ????? ????? ???? ?? ??? ????? ???? ??????? ?????, ??? ?????? ???? ?? ???? ????? ??????? ?????? ?????? ??? ?????? ????. ???? ?????? ????? ???? ????? ???????? ?????????? ????? ??? ????? ??? ???, ?????? ????? ????? ??????, ???? ???? ?????? ????? ????? ??????? ????? ?????? ????????.

??? ???? ???????

???? ???? ????? ????? ??? ???? ?????? ?? ?????? ??????? ?????, ??????? ??????? ?? ?? ??? ??? ??????. ???? ???? ????? ?? ??????, ?? ??? ??????? ???? ??? ????? ????:

??? ?????: ?? ?????? ????? ????? ????? ???? ????? ?? ???? ??? ???? ?????, ????? ????? ???? ???????? ?????, ????? ???? ???????? ??????? ??????? ????. ?? ?????? ???? ???? ??????? ???????, ????????? ???????? ????? ???? ?? ?????? ??????/??????, ??? ?????, ???? ?????? ???'.

??? ???: ???? ??????? ???? ?? ?????? ????? ???? ?????????, ???? ????? ?? ????? ???? ???????? ????? ?????. ?????? ?????? ???? ??? ?????? ?????? ?????? ?????, ?????? ????? ??????? ????? ????? ????????? ???? ???????? ?? ?????? ????? ?????? ?? ???? ????????. ???? ?????? ?????? ????? ?? ?? ????? ????? ????? ????? ??? ??? ?????? ????? ????? ?????????? ??????? ?????.

?? ????? ???????? ???? ????? ????? ????? ????? ????? ????????, ???? ?? ?????? ????? ???? ??? ???????, ?? ??????, ?? ???? ??? ?? ????? ?????? ???????, ???????? ????? ?????? ????? ????? ????????? ????? ????? ????? ??????, ?????? ??????, ????? ????? ??????, ???? ????? ?????? ???' .

??? ?????: ???? ?????? ?? ??? ????? ????? ??????, ???? ??? ??? ????? ?????? ?????. ???? ??????? ?????? ???? ??????? ????? ?????, ?????? ????? ??????.

??? ?????: ???? ??????? ?????? ???????, ????? ????? ??? ???? ???? ???? ?? ?? ?????, ???? ?????? ???? ?? ???? ???? ????? ????? ???? ????? ???? . ???? ????? ???? ?????????? ??? ????? ??????, ????? ????? ?????? ???? ????? ???? ?????? ????? ?? ??? ????? ??????? ?????? ???? ?????? ?????.

???? ????? ????? ?? ?????? ??? ???? ??? ????? ?? ????? ??? ????? ????? ?????? ????? ????? ?????? ???? ?"? ????? ?????? ?????. ?????? ?? ?? ?????? ??? ????? ????? ???????? ?? ??? ????? ?? ????? ?????????? ????? ????? ?? ?????? ?????. ???? ????? ???? ?? ??? ????? ?? ????? ?????? ???? ?? ???? ????? ?????????? ?? ??? ??????? ???? ???? ???? ???, ?? ????? ?????? ????? ????? ????? ???'.

??? ?? ?????? ????? ???? ?????. ????? ?????? ?????? ????? ????? ????? ???? ???????? ???? ????????? ?????? ????? ???? ???? ????? ??? ????? ??????? ????? ???? ????? ??? ?? ?????? ???? ??? ????? ??? ????? ???? ????? ?????? ?????? ???? ??? ??????? ??????? ????????? ???? ?? ????? ???!

?? ?? ????? ?????? ????? ??? ????? ?? ????????? ?????? ????

?????? ????? ?????? ???????? ??? ?? ????? ???? ????? ????? ?? ?? ??????? ?????? ?????? ????? ?????? ?? ????? ??? ????. ???? ?????? ????? ?????? ?????? ????? ??????? ?????? ?????? ???? ?????? ????????, ???? ??? ????? ???? ????? ?? ????? ????? ????????? ????? ???? ????? ??????? ???. ???? ????? ???????? ?????? ????? ?? ??? ????? ?? ?????? ?????? ????? ???? ????? ??????? ?????? ????? ??? ????? ????, ????? ??????? ??? ?????? ??? ??????? ??? ??? ????? ???? . ?????? ??? ????? ??? ????? ??? ????? ??????? ?????? ?????.

?? ?? ??? ???? ?

??? ???? ??? ????? ???? ??????? ?? ?????? ?????? ???. ???? ?????? ? ????? ????? ?????? ?????? - ????? ??? ?????? ?????? ??? ???? ?????? ????? ????? ???? ??????? ???????? ????? ,??? ?? ?? ?????? ????? ??? ????? ????? ??????? ??????????. ?????? - ????? ?????? ???????? ????? ?????? ???????? ?????? ??????? ???? ???????. ????? ????? ?????? ????? ?? ???????? ???? !
????? ?????? ????? ???????? ???????? ???? ???? ????? ?? ???? ??????? :

  1. ???? ????? (CPC - Cost Per Click)
  2. ????????? ?????? ????? ??????
  3. ????????? ?? ?????? ?????? ??????
  4. ??? ??????? ??????? (CTR - Click Trough)
???? ?????? ???? ?? ?????? - ??? ?????? ?????? ?? ???? ???? ?????? ?? ???? ??? ????? ??? ?????? ?? ?????? ?????, ?? ???? ??? ??????? ??????? ?????? ?? ???? ?????? ???? ????? ??????? ??????? ????? ????. ???? ???? ????? ????? ??? ??? ??????? ??????? ??? ?? ??? ???? ?? ???????? ?????? ?? ????????. ??? ?? ?????? ??????? ??? ???? ????? ????? ???????? ??? ???? ?? ?? ??????? ???? ?? ?? ???? ????? ???.

????? ?????? ????? ?? ?????? = ??????!

?????? ???? ??? ????? ?????? ??????? ?????? ??? ???? ?? ???? ?????? ????? ????? ???? ??? ?????? ?????? ???? .
???? ????? ???? = ????? ???? = ???? ?????? = ???? ?????? = ???? ???? ??????!

????? ????? ?????? ???? ? ??? ???