??? ??????? ???? ???? ???? ????? ?? ????? ???? ??? ????? ?? ??????? ?? ???? ????? ?????. ????  (Conversion) ??? ????? ?? ????? ?????? ?????? (Goal) ?"? ?????? ????. ??? ???? ????? ?? ???? ??????? ????, ?? ???? ????? ?????? ????? ???? ?????, ????? ???? ????, ????? ???, ????? ?????? ????? ???'.


??????, ?? ??????? ??? ????? ???? ?????, ???? ????? ?????? ?????? ???? ????? ?????? ?? ????? ???? ????? ??????. ????? ????, ?? ????? ??? ??????? ?????? ??? ????? ??? ?? ?????? ??????????, ???? ????? ?????? ????? ?????? (Lead) ????? "??? ???" ?????? ?? ???.


??? ???? ?? ???? ??? ???? ??? , ???? ??? ??? ???? ?? ????? ????? ??? ?????? ????? - ??? ???? ????? ????? ?????? ?????? ???? ?? ????? ????? ???? ????? (??? ?????).



??? ????????? ???????? ?? ???? ???????? ???? ???? ?????? ???????? ????, ??? ?????? ????? ???? ????? ??????? ???????????? ????? ?????. ???? ???? ???? ?? ???? ?? ??????, ??? ???? ?????? ????, ?????? ?? ??????? ??? ?????? ?????? ????? ????? ???? ???????. ?? ??????? ???????? ?? ???? ????? ??????????? ???? ????? ??????? ???????, ??? ????? ?? ?????? ?? ????? ?????? ??????.


?????, ????? ?????? ???? ???????? ????? ?????, ???? ??????? ???????? ????? ????? ?? ??? ??????  (Conversion Rate) ????? ?????. ?????, ???? ???? ??????? ?????? ????, ??? ????? ?? ?????? ?????? ?? ??? ????? ?? ??? ???? ???. ????, ??? ???? ?? 3% ????? ?????????, ??????? ????? ?? 100 ?????? ???? 3 ????? ????? ?? ?????. ???? ????? ???? ?? ???? ????? ?? ????? ??? ?????? ?????? ???? ??????, ??? ???? ????? ???'.


???? ?????? ???? ?? ?????? ????? ??? ????? ?? ??????? ????????, ???? ?? ???????? ??????? ?????? ?????? ??? ????? ?????? ?????? ????? ???? ???? ?????. ??? ??, ?? ?????? ???? ??????????? ?????? ????? ???? Google Analytics, ???? ?????? Split Testing ????.


????? ???????????? ??????? ?? ???? ?????? - adactive ??????? ????? ??????? ????? ????? ?????? ??? ?????, ?? ??? ???? ???? ???? ??? ???? ?? ?????? ???.


??? ???????? ???? ??? ??????:

  • ????? ????? ?????? (Goals)
  • ????? ???? ???? ???? ?????? ????? ?? ????? Google Analytics
  • ????? ?????? ????? ?? ???? ????? ????
  • ????? ????? ??????? ?????? ??????
  • ????? ?????? ??????? ???? ???? ??????
  • ????? ???????? ???? ?????? ??????????? ????? ???


???? ?????? - adactive ???? ???? ????? ?? Google Analytics ?????? ????? ???????????? ?????? ????? ????? ????? ??? ???? ?????.

??? ????? ??? ???? ?? ??? ??????? ???? ???? ????? ????? ????? ???? ??? ???? ?? ??????.